József PÉCSI, born József GOLDBERGER (1889-1956). Nude study - Lot 366

Lot 366
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József PÉCSI, born József GOLDBERGER (1889-1956). Nude study - Lot 366
József PÉCSI, born József GOLDBERGER (1889-1956). Nude study, circa 1925. Period silver print, 21 x 15.5 cm. József Pécsi is a Hungarian photographer and innovator. Pécsi was educated in German and has maintained permanent links with an international photographic community. He studied photography in Munich from 1909 to 1911, and began receiving international recognition shortly after graduation. In 1911 he returned to Budapest and opened his own studio. In 1913, he established the Department of Photography at the Budapest School of Industrial Design, for which he is recognized as the founder of photography education in Hungary. He was dismissed from teaching in 1920 due to conflicts with the conservative political regime, but maintained his own studio, which served as a gathering place for students, including Eva Besnyö and her friend György Kepes. In 1922, Pécsi was elected vice-president of the Budapest Photographers' Industrial Guild and editor of the guild's newspaper, Magyar fotográfia (Hungarian Photography). In 1930 he published Photo und Publizität (Photography and Advertising), an influential book devoted to promoting the mixture of typography, design and photography in avant-garde advertising, with contributions from Kepes and others. The publication marks his transition from the pictorialist style of his early work to the international upward modernism of the inter-war period. The years of the Second World War took their toll: he went into hiding in Romania; his studio and negatives were destroyed by a bomb in 1945; and, on his return to Budapest in 1946, financial difficulties and an unfavourable regime forced him to take passport photographs to make ends meet. In 1952, he patented a combined duplex pigment printing process under the name PEJO.
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